dizzy_girl

Dizzy Girl
by Mego

1970's

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Click here to see the fashions!

Dizzy Girls were one of the more successful miniature fashion dolls collectively known as "Dawn clones", because they were produced at the same time as Topper Dawn dolls and were intended to capitalize on her popularity.

The Mego Toy Company was one of the most successful manufacturers of comic book and TV-related character figures. Their standard was 8" tall, and they sold Batman, the Joker, Wizard of Oz, Dukes of Hazzard and Star Trek characters, among others, by the millions. They ventured into the miniature fashion doll market in the early 1970's with their very cute, but unfortunately-named "Dizzy Girl". By the early 1980's, Mego was floundering due to charges of fraud, mismanagement and just plain poor business decisions. Several of Mego's "action figures" didn't do as well as planned, and as the company sank into bankruptcy, the end was inevitable. By 1983 Mego Toy Company was in its death throes, and the once hugely popular line of toys ceased production.

In her heyday, DG sold at least as well as Topper's Dawn doll, with a huge trousseau of fashions backing her up. The designs are exclusively Mego, and I have not seen many other fashions by other manufacturers that look similar.

DG has a body style similar to most clone dolls, with joints at the head, shoulders, hips and waist. She has a straight-cut waist, rather than an angled one, and she has wires inside her legs to help them bend, but they really don't hold a pose that well.

She is marked "Hong Kong" on the back of her head, and "(c) Mego (R) Hong Kong" on her back.

Her hair can be rooted in ash blonde, honey blonde and strawberry blonde. At least one of the package backs (there were three versions I know of) showed DG with brunette hair, both long and in a bob-cut, but I have not seen a genuine Dizzy Girl brunette. The brunettes I have seen with DG's face have turned out to be Tina Mod dolls.

Boxed Dizzy Girl in stock "Grecian" mini;
this one is the most commonly seen

Below are two more boxed Dizzy Girls, wearing different stock outfits. The doll on the left is wearing #1603, "Red, White and Wow", the one on the right is wearing #1605, "Strawberry Sundae".

Click here to see the fashions!

"Bedknobs and Broomsticks"

If you were born after 1971, you may not have seen the Walt Disney movie, "Bedknobs and Broomsticks", with Angela Lansbury playing Eglantine Price. Eglantine lives out in the country in England during World War II, and she is dismayed to learn she must foster three children in her home who have been evacuated from London during the Blitz. Eglantine has no use for children, and no time to care for them, because she is taking a correspondence course in witchcraft, in order to be of better service to her country.

The movie is pure Disney, and a delightful mix of "real life" and animation as Eglantine and the children track down the wizard who had been sending her the lessons---all but the last one---and uncover a secret German operation to infiltrate the countryside.

The Dizzy Girl head mold was used for Eglantine, but the doll is only marked "Hong Kong" on her back with no other reference to Mego. She came dressed only in the pink and purple skirt and vest set (shown in one scene in the movie), but with no other fashions. However, she can certainly wear anything in DG's closet.

Eglantine was sold separately, but through a company called Hoffman Toys, you could purchase the magical bed, which was a motorized "bump-and-go" toy that worked with two "C" batteries.