idoj_fashions

I DREAM OF JEANNIE FASHIONS
by Remco

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Remco Toys jumped on the miniature fashion doll bandwagon in 1977 with their television tie-in doll, "I Dream of Jeannie". Although Topper's Dawn doll had been discontinued a handful of years before, the obvious saleability of and demand for these half-sized dolls nevertheless encouraged Remco to jump into these waters.
Naturally, Jeannie had to have the latest fashions, and Remco made a playful line of both savvy couture and funky fashions for the girl who could make anything appear with a "blink". None of the "I Dream of Jeannie" fashions had names, and Remco only produced 36 fashions of which only 19 are shown here. Jeannie herself came dressed in a blue harem costume, but if you were lucky enough to get the "Bottle" playset, you could get Jeannie in her pink harem outfit, which more closely resembled what Barbara Eden wore on the TV show.
On personal note: I was an avid viewer of "I Dream of Jeannie". Along with "Bewitched" it was one of my favorite shows!

Below and to the right is the back of the fashion box; the back of the doll box has the same graphics, just squished to one side a bit more. You can see at least two more fashions, the long green gown and the orange harem outfit, for which I do not have pictures. I've tried to keep the photo as large as possible so it can be seen better.

NOTE: "I Dream of Jeannie" fashions should not be confused with "Jeanie" fashions made by S.S. Kresge. "Jeanie" fashions were secondary-market oufits designed to fit a slightly larger doll.
"I Dream of Jeanie" fashions were made by Remco for a specific doll with a television tie-in.

Bikini and wrap.

Black and white evening gown with black lace shawl

Blue jersey pantsuit
This outfit came with a very cool pair of binoculars

Black and white jersey pantsuit

Ahhh...jersey! The poor man's satin! What would the doll clothes industry do without it? It's washable (unlike satin),
doesn't fray (again, unlike satin), and drapes nicely on those tiny dolls while satin tends to look stiff.
Originally "jersey" was used to describe a stretchy wool or wool-blend fabric; by 1968 DuPont Chemical Corporation researched and developed a nylon fiber, and sold it to the fabric mills in the early 1970's under the name "Qiana". If you're old enough to have played with miniature fashion dolls in the early to mid-1970's, you probably had doll clothes made of jersey...
...and I'll bet your Dad or your big brother wore a bold print, wide-collar Qiana jersey shirt under his leisure suit!