premier_fashions

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PREMIER FASHIONS

Now Playing:
"Pretty Woman"
by Roy Orbison

Probably one of the most successful and popular second-market maker of doll fashions was Premier. They made fashions for dolls long before Topper's Dawn exploded onto the scene, and continued to do so after Topper Toys was liquidated in 1973. Premier made not only clothing, but accessories as well, adding boots, shoes, purses, umbrellas, etc. to the miniature fashion doll's wardrobe. None of the fashions were named.

About the Fashions...

I'm not sure when Premiere released these fashions, except to say they were made for Dawn at the height of her popularity. The color and style of packaging may have had something to do with the year in which they were made, or perhaps it was determined by which distributors were selling which fashions, and how they were displayed in the stores. Or it may have meant nothing at all. In any case, I've grouped these fashions according to the packaging style, for aesthetic purposes.

YELLOW BOX FASHIONS

Faux leather fringed tunic & hat

Mod swirl-print jumpsuit

Faux leopard coat & hat

Mod-print poncho with
green tights

Red and gold evening gown with sheer red cape

Embroidered-trim poncho and skirt set

Red diamond brocade tunic with red satin pants

Pink lace pantsuit with fringe

Red poncho & pants

Pink metallic-thread mini

Wedding gown

Red raincoat

PINK BOX FASHIONS

Red coat with red, green and white scarf
This might be pink, just poor lighting

Embroidered skirt and cape set

Flowered jumpsuit

Wedding dress - version 1

Plaid skirt set

Orange pantsuit

Pink maxi dress

Hostess gown with shorts

Wedding gown - version 2

Fake suede and leopard print skirt set

Striped pantsuit

Red and white raincoat

"HANGING TAG" FASHIONS

These fashions were all meant to hang on a hook in the store, and were sometimes sold under the name "Doll Fashions" by Premier.

Gorgeous brocade gown
in blue & silver, and in pink & silver

Red faux leather vest & skirt with print blouse

Silver brocade jumpsuit

Brocade tunic in two colors

THE ACCESSORIES

As mentioned above, Premier made accessories for fashion dolls, in addition to the outfits themselves. Most of these were sold under the name "Doll-Things", and included boots, shoes, purses, jewelry and other things no well-dressed fashion doll should be without.